Wendy’s Company Analysis Essay Example for Free

Wendys Company Analysis EssayIn the competitive fast-food business, Wendys is known for the tone of their food and commencement priced value board. Their full page ad published this month in Sports Illustrated supports this view. The use of color, food items, unafraid lettering, catchwords, and a beautiful adult female helps the ad grab a informants attention. The overlord of this advertisement intended to convey to viewers that Wendys gives the customer a huge tincture food at an affordable price. The viewers eye is initially drawn to the center portion of the ad where a bacon cheese burger is displayed in perfection. The burger shown is much big than its actual size. A juicy beef patty is stacked laid-back with bacon, cheese, lettuce, tomato, and a fresh bun with a touch of mayonnaise. This image could lead a person into craving the mouthwatering burger. Ingredients on the burger have b respectable colors and are prominently utilize in the enlarged picture. All of these visual effects form the burger appear more valuable to the viewer of the ad. Plus, showing lots of color in the food can portray to the viewer that Wendys uses fresh quality ingredients in the products they served.Its hard to miss the bold lettering that present Wendys slogans to the viewers of the advertisement. Three slogans are used to make Wendys voice more appealing to a potential customer. Across the top of the page, the viewers eyes read the first slogan Its only a deal if you lamb what you eat. The big bold white letters stand out against the green background at the top of the page. This sends a message to the viewer that the customer must love the food they purchased or its not a good deal no matter what the food cost. Beneath the slogan across the top there are a few short sentences in smaller white lettering that explains to the viewer why you will love what you eat at Wendys. The combination of the slogan and the few short sentences emphasizes Wendys value menu is not only low-priced but also high quality like other items on their menu. On the left side of the page, next to the photo of the over-sized bacon cheeseburger, is a square which features a second slogan that reads right price right size menu. Wendys main objective with this slogan is to convey to the viewer the price offered is affordable and the costumer is getting quantity for that price.The bold bright two-tone red lettering adds to effect of this slogan and the viewers eyes are again drawn to page. With right price right size menu, the creator of advertisement appears to be summarizing the slogan and short sentences that are featured at top of the page. Then, in the bottom right corner of the page, the well-known Wendys logo is featured in the advertisement. The iconic red headed girl with the two pig tails is easily recognizable and the name Wendys is placed with the image. skilful below the logo is the third slogan Now thats better. The logo is placed in all of Wendy adve rtisements and helps the viewers match the advertisement to Wendys. Also, by always placing the logo in their ads, the viewer becomes familiar with the companys symbol and can easily recognize it.Another choice of the ad creators design is to show a beautiful young adult female enjoying a meal from Wendys. In the upper left corner of the advertisement, the woman is used to entice the viewer. The womans long gorgeous ginger hair stands out at first glance. Then, as the viewer can easily see, the woman smiles as she admires the burger she is holding. After further inspection, the creator may have wanted to present the woman shown a modern version of the girl in the Wendys logo. The womans presence in the ad gives the viewer a stunning visual effect that helps the viewers to picture themselves enjoying a meal from Wendys. In America, fast-food restaurants have become very popular over the years.They are ingrained in the American society and continue to grow. People will come across se veral fast-food restaurants at just about every exit on a highway and will drive right by hundreds more of them as they travel through a city. The growth of the fast-food industry has been helped by our cultures desire for convenience, immediate gratification, and the love of food. A person can go home and choke time cooking and cleaning after a meal or they can just go through the drive-through on the way home from school or school. Additionally, people like a bargain no matter how the economy is doing. The Wendys advertisement seeks to reassure the viewers that they will receive great food at the right price.